St. Louis Blues Unveil Modernized Heritage Jerseys with Classic Colour Scheme

St. Louis Blues Unveil Modernized Heritage Jerseys with Classic Colour Scheme 🔵🎺🟡

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The St. Louis Blues have officially launched their new primary home and away jerseys, marking a significant evolution of their brand. These redesigned jerseys pay homage to the team's foundational look from 1967, drawing inspiration from beloved classic versions, including those worn during the 2017 and 2022 Winter Classic games. The comprehensive brand overhaul seamlessly blends the Blues' rich history with contemporary aesthetics.

A cornerstone of the new uniform design is the definitive return to the team's original primary colour palette of classic blue and yellow. These hues, first worn in 1967, have been meticulously adjusted for consistent colour across various fabrics. The previous royal blue, a primary colour since 1984, will now transition to the official third jersey colour, creating a cohesive and historically-rooted visual identity.

Customization elements have also received thoughtful updates. The new jerseys feature one-colour numbers designed for improved legibility, offering a streamlined and bold appearance. The brand evolution includes a new custom Blues font characterized by smooth curves and sharp edges, mirroring the dynamics of hockey. Additionally, a prominent new interlocking STL logo is now featured on the pant leg, reinforcing the team's connection to the city.

The iconic Blue Note logo has undergone a modernization, now appearing in a two-colour format, with thicker blue and yellow keylines and a subtly reshaped form. This refreshed Blue Note is proudly displayed on both the new home and away jerseys.

Beyond the primary jerseys, the brand evolution introduces an array of new design elements. These include updated wordmarks, with the primary wordmark embodying the fluid movement of the Mississippi River and an illustrative version drawing inspiration from W.C. Handy's 1914 "St. Louis Blues" sheet music cover. New secondary and tertiary marks further highlight the shared cultural influences of St. Louis and the Blues:

• Fleur: A mark inspired by the Fleur-de-lis from the city's flag, infused with a treble clef and note head, celebrating St. Louis's French heritage and musical ties.
  
  
• STL: An interlocking mark also inspired by a treble clef, harmonizing the city's name with the team's musical essence.
  
  
• River Music: A unique mark depicting the Gateway Arch reflecting in the Mississippi River to form a trumpet, honoring St. Louis's profound historic music scene.

These new jerseys and accompanying brand elements are a testament to the St. Louis Blues' enduring legacy, offering fans a fresh yet familiar look that resonates with both tradition and modernity.

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*All images courtesy of St. Louis Blues / Fanatics